Tracking Pixels

What are Tracking Pixels and How Do They Work?

Actually, there’s not much danger, though it’s better to be aware of it ⤵️

Marketers use a tracking pixel to monitor user behaviour after they open an email. They call it a 1 × 1 transparent pixel in gif format and graphic used to track user behaviour, site conversions, web traffic, and other metrics similar to a cookie. It is also known as marketing pixel.

The tiny pixel-sided image is usually hidden and embedded in everything from banner ads to emails. They insert this image at the end of the email. Then they only have to wait for the user to open the email.

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